Embracing Emotion: The Heart (and Business Case) of Modern Design

Artem Udovichenko
Product Designer

Greetings to all colleagues in the global design community! My name is Artem Udovichenko, and I am a Product Designer at Trevolution Group, working with asaptickets.com. With over 4 years of experience in the UX/UI design field, in this article, I would like to dive into the transformative world of emotional design, where user experience meets human emotion and discover it’s profound on both users and businesses.

What is emotional design?

Taking away general formulations and complicated terms, emotional design is the practice of creating products, websites or environments that evoke certain emotions in the user. In short, it’s about understanding how various design choices influence user emotions and then using that to create more immersive and compelling experiences.

Historically, our products bombarded users with a lot of detailed text. However, heeding feedback, we have come to truly value the user experience. It’s thrilling to note our active efforts in refining and improving our products to be even more user-friendly and intuitive. We’re committed to evolving and better catering to our users’ needs, ensuring they have the best experience possible. Users usually need our assistance in resolving their problems. They seek understanding and genuine intentions from us. Establishing trust is paramount, guiding them towards our solutions.

Read the full article here.


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