Web and Data Analytics Specialist

Dyninno is a group of companies providing products and services in the travel, finance, entertainment, and technology sectors in 50+ countries. The company develops and implements innovations and technology in its products. Thanks to that, casting professionals quickly find true talent, travelers get the best ticket prices for flights from over 70+ airlines in a fraction of a second, and clients have access to loan products and financial instruments in just one click from anywhere in the world. 

We’re looking for a Web and Data Analytics Specialist for our fast-growing Trevolution division projects (ASAP Tickets, Skylux Travel, etc.) with over 2 million monthly visitors with a presence in the USA, Canada and other markets. You’ll manage and configure GTM and GA4 accounts, monitor and enhance tracking solutions, develop dashboards and reports using tools like Google Looker Studio and internal platforms. Your role involves ensuring data accuracy, analyzing data, identifying opportunities for improvement, and collaborating with marketing, product, IT and other teams to optimize current performance. Proficiency in GTM, GA4, conversion tracking, and data visualization tools is essential, along with strong analytical skills. 


  • Manage and configure existing GTM, GA4 accounts for a large number of domains, set up new; 
  • Ongoingly monitor existing and set up new tracking solutions to enhance e-commerce platforms tracking – set up pixels, conversions, tags (GTM, GA4 and direct advertising platforms); 
  • Develop and maintain dashboards and reports using data visualization tools such as Google Looker Studio and Looker (internal data platform) and communicate insights to stakeholders; 
  • Collect, analyze and interpret data using both external and internal analytical tools;  
  • Ensure the accuracy and completeness of data, identify any data discrepancies or inconsistencies and take steps to resolve them; 
  • Clean up, format, and/or transform data to ensure it is usable for analysis;  
  • Collaborate with internal and external teams about any technical implementations needed, including set up of any data feeds, scripts, automatic imports, etc. 
  • Use data to identify areas of opportunity and make recommendations for improvement; 
  • Collaborate with the product development team and marketing team to optimize website performance, user experience and CR based on web analytics data; 
  • Stay up to date with the latest trends and best practices in web analytics and data analysis.   


  • Strong analytical skills and experience with data analysis tools and techniques;    
  • In-depth proficiency in Google Tag Manager (GTM), experience with server-side tracking is considered a plus;  
  • In-depth proficiency in Google Analytics 4;  
  • Experience in setting up conversion tracking for the Ads Systems – Google Ads, Facebook Ads (Facebook Conversion API), Microsoft Bing and others;  
  • Proficiency in one of the Visualization tools – Google Looker Studio, Tableau, Power BI;  
  • Experience with Looker as a business or developer user is considered a plus;  
  • Understanding of SQL and JavaScript scripting.  
  • Experience in setting technical tasks for additional development tasks;   
  • Experience in building mathematical models is a plus;   
  • Proficiency in the English language. 

There is no one-size-fits-all here, we are quite flexible and use an individual approach with every candidate we meet. While getting familiar during our interview, we try to understand where your working experience, professional skills and future contribution to the company can be applied within our multiple business projects.

We don’t want to set any limits, as a lot depends on seniority level and prior experience. But if we are naming the numbers, then the starting point for this position is starting from 2843 EUR Gross per month. 

With us you will:     

  • Be a part of a top-tier team, work on projects that reach millions worldwide, and create complex in-house products and solutions;          
  • Learn and exchange ideas in lectures and workshops led by colleagues and team leads;    
  • Get health benefits: fully covered health insurance after end of the trial period (dentistry, out-patient treatment, mental health, medicine, etc.), well-being activities, vaccination days;    
  • Enjoy employee discount programs and have fun at monthly internal activities and celebrations;    
  • Work from a modern and well-equipped office in the center of Riga, with parking space for bikes and scooters, fresh fruits and coffee on a daily basis.    

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Our Office and Workspace

Explore Your Future Workspace

We care for your wellbeing and have made our workplace as inclusive as possible:

  • Convenient location in the centre of Riga
  • Modern open office space with a new AC system for comfortable working conditions
  • Office access 24×7 in case you catch inspiration at a late hour
  • Plenty of conference rooms on each floor for productive meetings
  • Common spaces with cozy sofas to take a pause with your mates
  • Kitchen rooms with spacious refrigerators, microwaves and coffee & tea
  • Board games, table tennis & novuss for a healthy competitive spirit
  • Fresh fruit every day for a great mood
  • A secure bicycle parking space inside the office building

Interview Process

We aim to keep the entire interview experience as simple and informal as possible:

  • We try to get to know each other and see if our values and competencies are aligned
  • We ask only competence and value-based questions
  • We use online Hackerrank testing for IT positions
  • We’re not in the business of wasting time. We make decisions fast

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Want to be our next success story?
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Let us know if you are interested! We will contact you and maybe soon you will be here at our office, drinking great coffee!