Head of Advertising Department (Travel)

One of our business divisions, operating in travel industry projects with over 1 million monthly visitors, is growing really rapidly, and we are expanding our marketing team. We are looking for a head of our advertising team who is comfortable working in the dynamic, fast-paced, and growing travel environment.

As Head of the Advertising Department for travel projects, you will play a pivotal role by taking ownership for generating qualified sales leads and opportunities. You will work across all marketing channels identifying ways to deliver results within targeted customer acquisition costs.

Responsibilities:

  • Plan and drive demand generation activity, overseeing it from execution to analysis;
  • Identify new inbound and outbound marketing activities that deliver a flow of qualified leads whilst monitoring ROI and optimizing CAC;
  • Deliver against the weekly, monthly and quarterly lead generation targets;
  • Support CMO with the forecasting of quarterly lead generation targets;
  • Understanding the paid social, paid search, and retargeting channels;
  • Research and develop effective value proposition and messaging for target verticals;
  • Define success metrics and own the performance analysis of demand generation activities, ensuring ongoing optimization, and analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet sales targets;
  • Track marketing campaign ROI and control the allocation of marketing spend based on past performance, adjusting planned budget allocation in line with results and in line with annual sales objectives;
  • Track lead lifecycle and conversion rates from inquiry to closed deal through our marketing automation platform.

Requirements:

  • Excellent written and spoken English;
  • At least five years of proven experience in partnering with sales teams to drive leads through multi-channel outbound and inbound marketing campaigns;
  • Experience working cross-functionally with various marketing teams to coordinate campaigns from end to end;
  • Experience managing marketing budgets, allocating and optimizing spend across tactics and experience with forecasting results;
  • Self-starter who works well under pressure in a high-growth environment that is constantly changing;
  • Expert understanding of demand generation and a track record of owning campaigns and driving pipeline growth;
  • You’ll demonstrate excellent communication skills, including data crunching and storytelling;
  • You are analytically inclined, with exceptional project management skills and rigorous attention to detail.

There is no one-size-fits-all here, we are quite flexible and take an individual approach with every candidate we meet. While getting to know you during our interview, we try to understand where your professional experience, skills and future contribution can be applied within our multiple business projects.

We don’t want to set limits, but if we are naming the numbers, then the monthly salary range is EUR 3,500 EUR – EUR 4,300 gross depending on your skills and experience.

With us you will: 

  • Be a part of a top tier team of professionals, work on global projects that reach millions worldwide, create complex one-of-a-kind in-house products and solutions; 
  • Get opportunities for professional development: learn new skills with online courses, broaden your network in local and international conferences, receive mentoring;
  • Enjoy our learning oriented culture: learn and exchange ideas in lectures and workshops led by your colleagues and team leaders; 
  • Have flexible working hours and plan your day – it’s all about the teamwork and performance;
  • Get extra benefits for your health and well-being; we will fully cover your health insurance (dentistry, out-patient treatment, etc.), organize well-being lectures and workshops to promote and support self-care, arrange an office yoga class, offer to take part in vaccination days in the office, and much more; 
  • Get treated with delicacies at the office with weekly snack days, monthly morning brunches, and daily supply of fresh fruit and delicious coffee;  
  • Enjoy a variety of employee discount programs and have fun at monthly internal activities and celebrations; 
  • Work from a spacious, modern, and well-equipped office in the very heart of Riga, with parking space for bike or scooter.

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Why choose us

Our Office and Workspace

Explore Your Future Workspace

We care for your wellbeing and have made our workplace as inclusive as possible:

  • Convenient location in the centre of Riga
  • Modern open office space with a new AC system for comfortable working conditions
  • Office access 24×7 in case you catch inspiration at a late hour
  • Plenty of conference rooms on each floor for productive meetings
  • Common spaces with cozy sofas to take a pause with your mates
  • Kitchen rooms with spacious refrigerators, microwaves and coffee & tea
  • Board games, table tennis & novuss for a healthy competitive spirit
  • Fresh fruit every day for a great mood
  • A secure bicycle parking space inside the office building

Interview Process

We aim to keep the entire interview experience as simple and informal as possible:

  • We try to get to know each other and see if our values and competencies are aligned
  • We ask only competence and value-based questions
  • We use online Hackerrank testing for IT positions
  • We’re not in the business of wasting time. We make decisions fast
 

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Let us know if you are interested! We will contact you and maybe soon you will be here at our office, drinking great coffee!