Conversion Rate Optimization Specialist 

Dyninno is a group of companies providing products and services in the travel, finance, entertainment, and technology sectors in 50+ countries. The company develops and implements innovations and technology in its products. Thanks to that, casting professionals quickly find true talent, travelers get the best ticket prices for flights from over 70+ airlines in a fraction of a second, and clients have access to loan products and financial instruments in just one click from anywhere in the world.  

We’re looking for a Conversion Rate Optimization Specialist for our fast-growing Trevolution division projects (ASAP Tickets, Skylux Travel, etc.) with over 2 million monthly visitors with a presence in the USA, Canada and other markets. This role implies using a mix of creativity and strong data analytical skills to identify growth opportunities regarding website conversion and customer retention rates for our Travel division business.  

Responsibilities:  

• Spot and manage key conversion points in the marketing funnel, including landing pages, website calls-to-action, lead-generating forms and ad copies, messaging; 
• Analyse website traffic and user behavior: Dig deep into analytics tools like Google Analytics to understand user journeys, identify drop-off points, and uncover opportunities for improvement;
• Develop and prioritize CRO hypotheses: Based on your analysis, formulate data-driven hypotheses about what will improve conversions and prioritize them based on potential impact;
• Design and implement A/B tests: Craft compelling test variations, set up and manage A/B testing platforms, and ensure statistically significant results;
• Analyze test results and draw insights: Interpret A/B test data, draw meaningful conclusions, and translate them into actionable recommendations for website improvements;
• Collaborate with cross-functional teams: Partner with designers, developers, and marketing colleagues to implement your optimization recommendations and track progress;
• Stay ahead of the curve: Research and learn about the latest CRO trends, tools, and techniques to continuously improve your skillset;
• Communicate with internal teams and external partners about any technical implementations needed, including any data feed, scripts, etc. set up.

Requirements:   

• 2+ years of proven relevant experience in Conversion Optimization;  
• Good understanding of e-commerce and digital marketing methods and principles;   
• Experience with web analytics, session recordings, heatmaps, testing and data visualization tools (GA4, GTM, Google Optimize, Hotjar, FullStory, etc.) will be considered as advantage; 
• Strategic thinking – focusing on the actions that can bring desirable results;   
• Good verbal and written communication skills (English);
• Strong interpersonal skills, ability to collaborate with cross-functional teams: design, development, marketing;
• Ability to multi-task, and work efficiently within a high-paced changing environment with minimal supervision;
• Offline conversion tracking experience will be considered as a benefit. 

There is no one-size-fits-all here, we are quite flexible and use an individual approach with every candidate we meet. While getting familiar during our interview, we try to understand where your working experience, professional skills and future contribution to the company can be applied within our multiple business projects.  

We don’t want to set any limits, as a lot depends on seniority level and prior experience. But if we are naming the numbers, then the starting point for this position is not less than 2500 EUR Gross per month.   

With us you will:     

• Be a part of a top-tier team, work on projects that reach millions worldwide, and create complex in-house products and solutions;          
• Learn and exchange ideas in lectures and workshops led by colleagues and team leads;    
• Get health benefits: fully covered health insurance after end of the trial period (dentistry, out-patient treatment, mental health, medicine, etc.), well-being activities, vaccination days;    
• Enjoy employee discount programs and have fun at monthly internal activities and celebrations;    
• Work from a modern and well-equipped office in the center of Riga, with parking space for bikes and scooters, fresh fruits and coffee on a daily basis.    

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