Channel/Partnership Marketing Manager

One of our business divisions, operating in the Travel industry projects with over 1 million monthly visitors, is growing really fast, and we are expanding our Marketing team. 

We are looking for a highly skilled and motivated Channel/Partnership Marketing Manager to join our dynamic marketing team. As the Channel/Partnership Marketing Manager, you will play a pivotal role in driving customer acquisition and revenue growth by managing ads on various travel marketing channels, e.g., partner websites, including popular travel websites such as Kayak, Skyscanner, and other relevant platforms. You will be responsible for both optimizing existing partnerships and exploring new opportunities to attract quality leads to our website. 

It is important to mention that this role would include a flexible schedule for the US market, on some days the preferable schedule would be 11:00-20:00, based on agreement with the direct manager. 

Responsibilities: 

1. Channel Management: 

• • Take full ownership of managing advertisements on travel marketing channels (e.g., partner websites and other relevant platforms) 
  • Oversee the performance of existing ads and placements with current vendors/partners, ensuring continuous optimization for maximum ROI.

2. Traffic and Leads Growth: 

• • Proactively search for, test, and discover new opportunities for traffic and leads growth within the existing partnerships and channels. 
  • Collaborate with the marketing and creative teams to design compelling ad campaigns that drive high-quality traffic and conversions. 

3. Partnership Development: 

• • Identify and pursue potential new partnerships with travel websites, affiliate networks, and other relevant platforms to expand our marketing reach and diversify traffic sources. 
  • Build strong relationships with partners and negotiate favorable advertising placements and rates. 

4. Analytics and Reporting: 

• • Regularly monitor and analyze key performance metrics, such as CTR, conversion rates, customer acquisition costs, and ROI. 
  • Provide detailed reports to the executive team, highlighting campaign performance and actionable insights.

5. A/B Testing and Optimization: 

• • Conduct A/B testing on ad creatives, copy, and landing pages to continually improve campaign performance and enhance the user experience. 

6. Brand Consistency: 

• • Ensure that all ads and campaigns maintain consistent branding and messaging that aligns with our company’s identity and value proposition.

7. Market Research: 

• • Stay up to date with industry trends, competitor strategies, and emerging marketing channels to identify new opportunities for growth.

8. Budget Management: 

• • Collaborate with the CMO to allocate and manage the marketing budget effectively across various channels, ensuring optimal return on investment. 

Requirements: 

• Bachelor’s degree in marketing, business, or a related field (is an advantage) 
• Proven track record of successfully managing marketing channels (experience in travel industry will be considered as an advantage) 
• Experience in partnership marketing, performance marketing, conversion rate optimization, and lead generation. 
• Strong analytical skills and ability to interpret data to make data-driven decisions. 
• Proficiency in using analytics tools and ad platforms (e.g., Google Analytics/GA4, Looker) 
• Excellent communication and negotiation skills to build and maintain partnerships with vendors and other stakeholders. 
• Creative mindset with the ability to think outside the box and devise innovative marketing strategies. 
• Self-driven and result-oriented, with a passion for achieving targets and driving business growth. 
• Readiness to work a flexible schedule for the US market, on some days preferable schedule would be 11:00-20:00 

Join our passionate team and help shape the future of our travel business. If you have a proven track record in managing travel marketing channels, driving leads, and are eager to explore new growth opportunities, we’d love to hear from you! Please submit your resume, along with a cover letter detailing your relevant experience and achievements in the travel marketing domain.

We don’t want to set any limits, as a lot depends on seniority level and prior experience. But if we are naming the numbers, then the salary range for this position is 2260 – 2551 EUR Gross based on the candidate’s previous experience and qualifications. 

With us you will:   

• Be a part of a top-tier team of professionals, work on global projects that reach millions worldwide, create complex one-of-a-kind in-house products and solutions;   
• Get opportunities for professional development: learn new skills with online courses, broaden your network in local and international conferences, receive mentoring;  
• Enjoy our learning-oriented culture: learn and exchange ideas in lectures and workshops led by your colleagues and team leaders;   
• Have flexible working hours and plan your day – it’s all about the teamwork and performance;  
• Get extra benefits for your health and well-being; we will fully cover your health insurance (dentistry, out-patient treatment, etc.), organize well-being lectures and workshops to promote and support self-care, arrange an office yoga class, offer to take part in vaccination days in the office, and much more;   
• Get treated with delicacies at the office with weekly snack days, monthly morning brunches, and daily supply of fresh fruit and delicious coffee;    
• Enjoy a variety of employee discount programs and have fun at monthly internal activities and celebrations;   
• Work from a spacious, modern, and well-equipped office in the very heart of Riga, with parking space for bike or scooter.  

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